Volume 4, Issue 2, June 2019, Page: 38-43
Research on Zhanjiang-ASEAN Cruise Tourism Product Development Based on Shift-Share Analysis
Pang Lianrong, Department of Business Management, Lingnan Normal University, Zhanjiang, China
Li Rui, Department of Life Sciences, Lingnan Normal University, Zhanjiang, China
Received: Apr. 10, 2019;       Accepted: May 23, 2019;       Published: Jun. 11, 2019
DOI: 10.11648/j.jbed.20190402.11      View  19      Downloads  7
Abstract
At present, the development of cruise tourism products with the theme of “Maritime Silk Road” has received extensive attention. As the originating port of the ancient Maritime Silk Road, Zhanjiang has her unique advantage in carrying out the “Maritime Silk Road” cruise tourism. Based on Shift-Shareanalysis, this article analyses the cruise tourism in Zhanjiang by taking the ticket, tour, entertainment, shopping and other consumption activities as the dimensions. It believes that the overall development of Zhanjiang cruise tourism is good. The development potential of tourism and shopping in Zhanjiang is great, which has certain competitiveness in the whole country, though the growth rate of ticket and entertainment is slow and the competitiveness is weak at present. The main reason is that Zhanjiang cruise tourism infrastructure is underdeveloped, talents are lacking, products are not rich, and the lines are insufficient. This article indicates that traditional cruise tourism period with the ticket as the main source of income has passed, the current development of cruise tourism has entered the leisure and vacation period. Therefore, this article proposes investing funds to improve the construction of cruise tourist infrastructure, strengthening the construction of talent team engaged in cruise tourism, developing products to create “cruise +” diversified cruise tourism products, designing distinctive themes route to enhance the competitiveness of Zhanjiang cruise tourism.
Keywords
Cruise Tourism, Product Development, Shift-Share, Zhanjiang-ASEAN
To cite this article
Pang Lianrong, Li Rui, Research on Zhanjiang-ASEAN Cruise Tourism Product Development Based on Shift-Share Analysis, Journal of Business and Economic Development. Vol. 4, No. 2, 2019, pp. 38-43. doi: 10.11648/j.jbed.20190402.11
Copyright
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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