Research Article
Effect of Customer Retention Strategy on Performance of Micro and Small Enterprise of Three Wollega Zones: In Case of Selected Town (Nekemte, Gimbi and Shambu)
Hika Debela Biru*
,
Musefa Yasin,
Oliyad Ejeta Abdeta
Issue:
Volume 10, Issue 2, June 2025
Pages:
58-75
Received:
10 April 2025
Accepted:
30 April 2025
Published:
6 June 2025
DOI:
10.11648/j.jbed.20251002.12
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Views:
Abstract: These days, a highly competitive corporate climate may increase the need to improve customer retention and fortify customer connections. The aim of this study is investigating how customer retention strategies affect small and microenterprise performance in three Wollega Zones. An explanatory and descriptive research design was employed. Additionally, a combination of qualitative and quantitative methodologies was used. The study's target population included all SMEs' owners and managers as well as their employees. To choose the study's sample size, the researchers employ both stratified and purposive selection strategies. Data was gathered from 346 participants. Both primary and secondary data were gathered for this investigation. The data was analyzed using the mean, frequency, percentages, and standard deviation. The association between SMEs' performance and customers’ retention strategy was measured and predicted using regression analysis. The study's conclusions demonstrated a relationship between SMEs' performance and their customer retention strategy status, with higher performance being related with better customer retention strategy status. Additionally, it was discovered that the businesses were not employing the right sales marketing tools for the right audiences to raise awareness of their goods and services. Additionally, it comes to the conclusion that the performance of small and micro enterprises was significantly correlated with customer retention strategies.
Abstract: These days, a highly competitive corporate climate may increase the need to improve customer retention and fortify customer connections. The aim of this study is investigating how customer retention strategies affect small and microenterprise performance in three Wollega Zones. An explanatory and descriptive research design was employed. Additional...
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Review Article
The Future Trend of Consumption Downgrade and Real Estate Bubble Economy in First-tier Cities
Kexin Zhou*
Issue:
Volume 10, Issue 2, June 2025
Pages:
76-80
Received:
17 April 2025
Accepted:
3 May 2025
Published:
6 June 2025
DOI:
10.11648/j.jbed.20251002.13
Downloads:
Views:
Abstract: This article explores the trend of consumption decline in first-tier cities and the economic bubble of real estate. The research is conducted against the backdrop of the slowdown in economic growth and the increase in uncertainty of household income. This prompts the residents in these cities to shift their consumption habits towards more affordable goods. The research methods include examining the definition, causes, and consequences of the economic bubble of real estate, as well as its impact on society. The observation focus of this research is also on analyzing policy responses and subsequent preventive measures. It also takes into account the definition and characteristics of the phenomenon of consumption decline and its impact on real estate demand and investment. Through the research, it can be concluded that the trend of consumption decline has complex and multi-faceted influences on the real estate investment landscape of first-tier cities. It not only changes the dynamic of market supply and demand but also affects the strategic investment decisions of developers and investors, bringing great impacts to the social economy and causing changes in the market.
Abstract: This article explores the trend of consumption decline in first-tier cities and the economic bubble of real estate. The research is conducted against the backdrop of the slowdown in economic growth and the increase in uncertainty of household income. This prompts the residents in these cities to shift their consumption habits towards more affordabl...
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